Rod Sommerich strengthens GUDE Systems sales in the APAC region

PRESS RELEASE – Department: Personnel, AV market, IT distribution/resale
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Cologne, February 26, 2026 – GUDE Systems GmbH announces that Rod Sommerich is joining the team as sales manager for APAC region with immediate effect. His extensive AV experience, in-depth product knowledge, and international industry relationships will be a strong asset for GUDE and strengthen the brand’s presence in the region.

Sommerich has over 30 years experience in the AV industry and possesses in-depth knowledge of GUDE’s power solutions. With his profound expertise, he is ideally equipped to provide professional advice to customers and partners in Asia-Pacific and build lasting business relationships. Located in Sydney Australia, Sommerich is an ideal candidate for handling enquiries and providing customer support across the whole territory.

„With Rod, we are gaining a proven expert. I am convinced that with his experience and commitment, he will make a major contribution to our further growth in the APAC region.” says Philipp Gude, Chief Sales Officer of GUDE Systems.

“I am looking forward to the challenge” comments Rod Sommerich, “Reliable technology is important and GUDE has one of the best PDU technology available. But ultimately trust is built through direct interaction, that’s what I value most.”

With his appointment, GUDE Systems is underscoring its strategic focus on international markets and sending a clear signal for further growth in the APAC region.

Caption: Rod Sommerich (left) is welcomed by Philipp Gude (right) as the new sales representative for the APAC region. Both are showing the hand gesture commonly used in Asia to express respect and appreciation.

About GUDE

GUDE has been a manufacturer of innovative audiovisual and IT equipment for over 35 years. The family-owned company’s quality products optimize and expand infrastructures such as those found in network, server and media cabinets. The Cologne-based company’s product portfolio includes power distribution units (PDUs), LAN sensors and time servers. The solutions are designed and manufactured in Germany to meet customers’ quality requirements for AV and IT infrastructure performance. The company’s mission: to delight customers and save time integrating products for AV and IT professionals.